You may have the best product name in the world. But if you don't have a comprehensive marketing plan to support it, a good name won't take you where you want to go.

Introducing QuickStart, a series of marketing modules designed to guide you through the process of developing a marketing strategy. Each module contains tips, methods, and directions for implementing a variety of marketing programs in a high technology environment - all with the help of Pensante Incorporated.

Based on years of practical experience and industry knowledge, QuickStart ensures a successful marketing partnership between you and Pensante.

Using the Modules
Using the Pensante QuickStart marketing modules:

1. Pensante will work with you to complete the workbook and checklist. This includes refining your program strategies. The module becomes customized to your needs, and Pensante supports your internal resources in implementing your programs.

2. Pensante completes the customized module based on your needs, and implements all programs as an outsourced marketing department.

Each module Includes.

A WORKBOOK AND REFERENCE GUIDE
The guide becomes part of your communications material which your company can use for internal or external audiences. The material developed is never just an exercise; it always has a tangible benefit.

The reference guide also explains how to use the workbook. It includes tips and information to consider for effectively completing the workbook.

THE CHECKLIST
The checklist is the 'dashboard view' of your program. A great tool for monitoring progress and creating priorities, it comes in a checklist format of to-do's. Since it encourages you to consider all possible components of a program, it makes overlooking details a thing of the past.

Pensante QuickStart Modules

1. Market segmentation, targeting and positioning
Learn how to segment market and position products effectively.

2. Marketing management and planning
After assessing the market, learn how to optimize resources and positioning to reach goals.

3. Communications management and planning
Implement the right tactics at the right time to reach marketing goals and objectives.

4. Product launch
Position your product and implement a program to reach your audience on time and on budget. This module contains excerpts from the Marketing Management and Communications Management modules.

5. Public relations and press release program
Engage the right media for editorial and speaking opportunities. Manage the process for internal and external communications of corporate news.

6. Advertising and media
Placement and messaging of advertising: Online and print.

7. Marketing campaign and lead generation
Launch a marketing campaign to promote your company or product effectively. Work with sales to define needs and generate leads.

8. Proposal boilerplate
Guide to developing comprehensive material.

9. Website design, development
Develop a Website to work effectively with your visitors.

10. White paper development
Ins and outs of positioning technical content for a diverse audience.

To get started on your QuickStart solution, contact Pensante today.