Triacta: A New Site for a Rising StarThe ChallengeIn 2006, Triacta was a small forward-thinking company going places within a fledgling clean-tech sector. At the time, the company’s website did not reflect the company’s position as a growing and dynamic clean tech company poised to serve global markets. The challenge was to evolve the corporate brand in measured steps. At the same time, Triacta needed the flexibility to add products, markets, solutions, and as well as manage engagement strategies for multiple marketing campaigns. The Way ForwardPensante created a solid go-to market strategy, prioritized the company’s market segments, and developed an updated website framework. We were able to implement a flexible and hardworking website solution that allowed the company’s online presence to grow seamlessly and painlessly. Success pointsA website which has lasted a couple of years. A website which generates leads and brings Triacta to a market position of strength.
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Tactical ElementsGo to market strategy Customer quote:"Our new website delivered on many levels. It allowed us to take a huge step forward and also allowed us to grow incrementally after that. They understand our business and use that understanding to help us meet our objectives." |
