Strachan-Tomlinson: People to Product

The Challenge

Turning a successful global consulting services business into an equally weighted products and services based company. Our client came to us wanting to “do more with less”. They needed to refocus their business to leverage their consulting and publishing leadership. Their target audience is high-end and global.

The Way Forward

By productizing their services we were able to leverage the best practices for an aggressive shift in business, thereby allowing the consultants to “do more with less”.

Success Points

Sales! Online sales and an ongoing excitement in the industry about ‘what Strachan-Tomlinson is going to do next.’

Tactical Elements

Go to market strategy
Website framework and architecture
Website design and implementation
Collateral design and development
Customer engagement strategy
EDM design, development, and implementation
Inbound and outbound implementation,  integration, and metrics reporting
Newsletter design, development, and implementation

Customer quote:

"Fantastic! We love our meetings with Pensante -  they bring so many ideas and concepts to the table. They understand their business and went to great lengths to understand ours. Our success is their goal."

Strachan-Tomlinson Website