DragonWave: Ready, Set, IPO

The Challenge

DragonWave needed to move its business forward and establish itself higher on wireless broadband food chain.  The objective: achieve global recognition and attain sustainable quarter on quarter growth. No problem!

The Way Forward

Market segmentation; solution marketing; and brand definition - ready, set, go! Working with DragonWave’s executive and marketing team Pensante developed  a target market messaging and implemented marketing programs built to engage prospects and fill the pipeline. Our customer asked for a solid lead generation campaign and we delivered.

Success points

A successful IPO can be measured in many ways. The stock price is the definitive answer though, isn't it?

Tactical Element

Market segment
Messaging and content creation
Website framework and architecture
Website design
Dynamic moving diagrams
Customer engagement strategy
Collateral design and development
EDM design, development, and implementation
Tradeshow booth design
Metrics reporting
Lead generation program architecture and hand-off

Customer quote:

"Pensante helped us very cost effectively reach our IPO objectives.  When we called at the very last minute for a network diagram for our prospectus, Pensante didn’t need a four-hour briefing. They just did it. - overnight.   And, it was perfect. It was a relief to know that it was in their capable hands. They understand their business, and our business."

DragonWave Website