Blog

Corporate blogs have purpose

Mon, September 21, 2009

Why blog? Blogging gives you another opportunity to position your company as a thought leader in your industry.

• Build customer relationships by speaking to them in a personal voice with an informal style;
• Provide industry with info, get feedback, test new ideas or product concepts;
• Blogging can play an important role in your corporate communications by providing a channel where media representatives can actively seek out info (instead of being passive recipients of traditional corporately watered down PR tools like press releases);
• Boost search engine ranking (link density);
• Show customers and prospects that you're in the game by being able to adopt new technologies into your marketing programs;

An interesting blog can effectively pull in a wide circle of bystanders who are or become interested in your message. Industry analyst, media, experts, and prospects all use blogs to gather information and assemble their own opinions.