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        <title>Pensante Knowledge Base</title>
        <description><![CDATA[Marketing wisdom from the experts at Pensante]]></description>
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            <title>Positioning, messaging, and segmentation</title>
            <link>http://www.pensante.com/knowledgebase.php?a=kb01.html</link>
            <description>Familiarity is the only way to engage a prospect to take the next step with you. Compelling a prospect to engage in a discussion, and eventually purchase your product or service requires a genuine acknowledgement of their pain.</description>
            <author>Pensante Inc.</author>
            <pubDate>Thu, 18 Jan 2007 13:26:38 -0500</pubDate>
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            <title>The Pensante Go-To-Market Strategy</title>
            <link>http://www.pensante.com/knowledgebase.php?a=kb04.html</link>
            <description>Start picking up the phone to answer calls. Not make them. Pensante helps drive customers to you.</description>
            <author>Pensante Inc.</author>
            <pubDate>Thu, 18 Jan 2007 13:26:39 -0500</pubDate>
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            <title>Product launch</title>
            <link>http://www.pensante.com/knowledgebase.php?a=kb05.html</link>
            <description>Launching a product no longer means popping a bottle of champagne and waiting for the phone to ring.</description>
            <author>Pensante Inc.</author>
            <pubDate>Thu, 18 Jan 2007 13:26:40 -0500</pubDate>
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            <title>Email campaign mechanics</title>
            <link>http://www.pensante.com/knowledgebase.php?a=kb09.html</link>
            <description>Pensante provides our customers with preferred services and rates using a best-of-breed email marketing tool.</description>
            <author>Pensante Inc.</author>
            <pubDate>Thu, 18 Jan 2007 13:26:41 -0500</pubDate>
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            <title>Marketing Campaigns</title>
            <link>http://www.pensante.com/knowledgebase.php?a=kb12.html</link>
            <description>Sporadic campaigns are a common pitfall. Isolated battles don't ensure victory. And they won't create long-term momentum or excitement.</description>
            <author>Pensante Inc.</author>
            <pubDate>Thu, 18 Jan 2007 13:26:42 -0500</pubDate>
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            <title>Marketing Tips for Startups</title>
            <link>http://www.pensante.com/knowledgebase.php?a=kb18.html</link>
            <description>Conceiving and developing a cutting-edge product is one thing. Marketing it is entirely another.</description>
            <author>Pensante Inc.</author>
            <pubDate>Thu, 18 Jan 2007 13:26:43 -0500</pubDate>
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            <title>Five Tips to Ensure Compelling Website Copy</title>
            <link>http://www.pensante.com/knowledgebase.php?a=kb22.html</link>
            <description>1) Remember Who You're Talking To...</description>
            <author>Pensante Inc.</author>
            <pubDate>Thu, 18 Jan 2007 13:26:44 -0500</pubDate>
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            <title>Does the Ottawa tech sector need a more American approach to marketing?</title>
            <link>http://www.pensante.com/knowledgebase.php?a=kb33.html</link>
            <description>You bet, says Steve Panyko, CEO of Sciemetric Instruments, a U.S. tech firm. Speaking at OCRI's Technology Executive Breakfast</description>
            <author>Pensante Inc.</author>
            <pubDate>Sat, 07 Apr 2007 14:48:00 -0500</pubDate>
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            <title>Lead generation</title>
            <link>http://www.pensante.com/knowledgebase.php?a=kb08.html</link>
            <description>Want to have a successful lead generation campaign? Success can be pre-determined based on the how well you address and engage your ideal customer.</description>
            <author>Pensante Inc.</author>
            <pubDate>Mon, 07 May 2007 23:36:48 -0500</pubDate>
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            <title>Blogging II</title>
            <link>http://www.pensante.com/knowledgebase.php?a=kb17.html</link>
            <description>Insightful commentary is as old as Moses - but the best commentary comes with personality, tangential comments, and a degree of purely social banter.</description>
            <author>Pensante Inc.</author>
            <pubDate>Mon, 07 May 2007 23:42:13 -0500</pubDate>
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            <title>Websites that work</title>
            <link>http://www.pensante.com/knowledgebase.php?a=kb10.html</link>
            <description>You have approximately 8 seconds. Can you capture a visitor's interest in this brief moment?</description>
            <author>Pensante Inc.</author>
            <pubDate>Tue, 08 May 2007 01:42:15 -0500</pubDate>
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            <title>Product Naming Made Painless</title>
            <link>http://www.pensante.com/knowledgebase.php?a=kb24.html</link>
            <description>The hunt for a good product name can be downright confusing. Everyone wants to find the perfect, one-of-kind name that will catch on like wildfire and send profits through the roof.</description>
            <author>Pensante Inc.</author>
            <pubDate>Tue, 08 May 2007 01:42:16 -0500</pubDate>
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            <title>10 Ways to Make the Most of Your Newsletter</title>
            <link>http://www.pensante.com/knowledgebase.php?a=kb26.html</link>
            <description>1) Provide readers with content they can use...</description>
            <author>Pensante Inc.</author>
            <pubDate>Tue, 08 May 2007 01:42:17 -0500</pubDate>
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            <title>Aggressive Marketing Guidelines: Start getting better results today</title>
            <link>http://www.pensante.com/knowledgebase.php?a=kb32.html</link>
            <description>E-marketing and spam are not the same thing. You can’t send the same e-mail out to ten thousand people and expect to get significant results.</description>
            <author>Pensante Inc.</author>
            <pubDate>Tue, 08 May 2007 01:42:18 -0500</pubDate>
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            <title>Marketing and RSS - Pros and Cons</title>
            <link>http://www.pensante.com/knowledgebase.php?a=kb35.html</link>
            <description>RSS feeds won't replace all your electronic out bound marketing initiatives...</description>
            <author>Pensante Inc.</author>
            <pubDate>Mon, 11 Jun 2007 13:33:28 -0500</pubDate>
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            <title>Marketing and RSS</title>
            <link>http://www.pensante.com/knowledgebase.php?a=kb34.html</link>
            <description>As the popularity of RSS increases, so too does its potential as a marketing tool...</description>
            <author>Pensante Inc.</author>
            <pubDate>Mon, 11 Jun 2007 13:37:09 -0500</pubDate>
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